We’re a boutique Australian public relations agency working with a range of clients across diverse local industries.
We care deeply about:
- the quality and effectiveness of our work
- the relationships we create with clients
- journalists and the important role they have to play as media publishers
Being a boutique agency means that we can create campaigns and execute strategies which are:
- nimble (we adapt our strategy and execution to meet your needs and budget)
- realistic (we test the efficacy of campaigns before they’re executed)
- tangible (we get the results we say we will)
- creative (we go where our competitors haven’t thought to go)
Lahra Carey - Principal/Founder
I spent the first decade of my working life a journalist, and I loved the cut-and-thrust of daily news. That experience gave me the foundation for creating communications programs with impact – as well as being able to preempt almost any interview situation.
My approach is to stand out from the crowd – take a different approach and be noticed. Getting the right message to a target market is at the core of what I do – and I tend to take a partnership approach in dealing with our clients to get this job done.
Whilst I often I use my wide network of editorial contacts to ‘take the temperature’ of a potential story, or avert a media crisis, I’ve also had to get on top of the changing media landscape making sure I incorporate social and digital media into our strategies, and I work with our clients to demystify this ever changing area.
The fact that I have an MA in Criminology is always a conversation starter, but I did also complete News Ltd’s Award School and a Grad. Dip in Commerce.
In my spare time I hold a position as a Director of Foodbank Victoria and on RMIT’s Public Relations Industry Advisory Board.
Kathryn Elliott - General Manager
I’ve had over 15 years experience working in PR consultancies as well as running my own small agency so you could say I am now classified as a ‘Vintage PR’.
What excites me in this business is working under pressure and never knowing what each week, day or hour will hold. I love organizing events, product launches, and devising new strategies and creative solutions for clients.
I’ve worked on projects with some of Australia’s best known brands including: Australia Post, The Age, Cadbury Confectionery, Boost Juice, nab and the City of Melbourne.
Away from work I am a mum to three beautiful sons and have recently discovered the joys of yoga and meditation. I need some calm in what is a busy and chaotic life.
Billy Daniels- Account Executive
After completing a degree in graphic design and working in that industry, I realised I talk far too much to not be in an account management position. I completed a year of exchange in London, where I fell in love with PR, so a segue into media and public relations seemed only natural…
I have worked across multiple accounts specialising in fashion PR and marketing, for local and international brands. At Lahra Carey, I work across a number of clients on a wide range of projects. For me, it’s exciting working with serval different clients and furthering my understanding of the media from the perspective of a different industry. Outside of work I love socialising and exploring the amazing culture Melbourne has to offer, from its cafes, festivals, theatre and fashion.
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