We’re a boutique Australian public relations agency working with a range of clients across diverse local industries.
We care deeply about:
- the quality and effectiveness of our work
- the relationships we create with clients
- journalists and the important role they have to play as media publishers
Being a boutique agency means that we can create campaigns and execute strategies which are:
- nimble (we adapt our strategy and execution to meet your needs and budget)
- realistic (we test the efficacy of campaigns before they’re executed)
- tangible (we get the results we say we will)
- creative (we go where our competitors haven’t thought to go)
Lahra Carey - Principal/Founder
I spent the first decade of my working life a journalist, and I loved the cut-and-thrust of daily news. That experience gave me the foundation for creating communications programs with impact – as well as being able to preempt almost any interview situation.
My approach is to stand out from the crowd – take a different approach and be noticed. Getting the right message to a target market is at the core of what I do – and I tend to take a partnership approach in dealing with our clients to get this job done.
Whilst I often I use my wide network of editorial contacts to ‘take the temperature’ of a potential story, or avert a media crisis, I’ve also had to get on top of the changing media landscape making sure I incorporate social and digital media into our strategies, and I work with our clients to demystify this ever changing area.
The fact that I have an MA in Criminology is always a conversation starter, but I did also complete News Ltd’s Award School and a Grad. Dip in Commerce.
In my spare time, I hold a position as a Director of Foodbank Victoria and on RMIT’s Public Relations Industry Advisory Board.
Kathryn Elliott - General Manager
I’ve had over 15 years experience working in PR consultancies as well as running my own small agency so you could say I am now classified as a ‘Vintage PR’.
What excites me in this business is working under pressure and never knowing what each week, day or hour will hold. I love organizing events, product launches, and devising new strategies and creative solutions for clients.
I’ve worked on projects with some of Australia’s best-known brands including Australia Post, The Age, Cadbury Confectionery, Boost Juice, nab and the City of Melbourne.
Away from work I am a mum to three beautiful sons and have recently discovered the joys of yoga and meditation. I need some calm in what is a busy and chaotic life.
Alison Mclelland - Senior Account Manager
I spent the first 15 years of my career working as a journalist, editor and sub-editor in various print newsrooms, including a stint in the UK. Looking for the next challenge, I swapped the newsroom for in-house communications and marketing manager roles in the not-for-profit health sector, using my journalistic skills and contacts to manage national media and advertising campaigns. During this time, I was still able to get my newsroom fix while also moonlighting as a sub-editor back with the Herald & Weekly Times.
Joining Lahra and the team has felt like a natural career progression, providing me with the opportunity to interact with journalists on a daily basis, as well as draw on my experiences as an in-house manager to anticipate and manage clients’ PR needs.
Patrick Stafrace - Account Manager
For the last five years I have designed and directed communication programmes for private companies, not-for-profits and government agencies across Asia Pacific. Throughout my career, I’ve worked across communication disciplines to help clients strengthen relations with stakeholders, change policy and manage crises. I began my career in journalism and political campaigning in Victoria. I then relocated to Jakarta to follow my passion for public diplomacy by working as an advisor to the European Union, the Association of Southeast Asian Nations and the Australian Government. A transition into public affairs saw me develop advocacy strategies for clients across a broad range of sectors, advising senior executives on sustainability issues and even handling the promotional tour of a world-renowned comedian! I believe that the most successful organisations draw their strength from transparent and open dialogue with stakeholders. In my spare time, I enjoy cycling and exploring Melbourne’s music scene.