Who We Are @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

We’re a boutique Australian public relations agency working with a range of clients across diverse local industries.
We care deeply about:

  • the quality and effectiveness of our work
  • the relationships we create with clients
  • journalists and the important role they have to play as media publishers

Being a boutique agency means that we can create campaigns and execute strategies which are:

  • nimble (we adapt our strategy and execution to meet your needs and budget)
  • realistic (we test the efficacy of campaigns before they’re executed)
  • tangible (we get the results we say we will)
  • creative (we go where our competitors haven’t thought to go)

Lahra Carey - Principal @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Lahra Carey - Principal/Founder


Lahra Carey - Principal @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

I spent the first decade of my working life a journalist, and I loved the cut-and-thrust of daily news. That experience gave me the foundation for creating communications programs with impact – as well as being able to preempt almost any interview situation.
My approach is to stand out from the crowd – take a different approach and be noticed. Getting the right message to a target market is at the core of what I do – and I tend to take a partnership approach in dealing with our clients to get this job done.
Whilst I often I use my wide network of editorial contacts to ‘take the temperature’ of a potential story, or avert a media crisis, I’ve also had to get on top of the changing media landscape making sure I incorporate social and digital media into our strategies, and I work with our clients to demystify this ever changing area.
The fact that I have an MA in Criminology is always a conversation starter, but I did also complete News Ltd’s Award School and a Grad. Dip in Commerce.
In my spare time I hold a position as a Director of Foodbank Victoria and on RMIT’s Public Relations Industry Advisory Board.

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Kathryn Elliot - General Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Kathryn Elliott - General Manager


Kathryn Elliot - General Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

I’ve had over 15 years experience working in PR consultancies as well as running my own small agency so you could say I am now classified as a ‘Vintage PR’.
What excites me in this business is working under pressure and never knowing what each week, day or hour will hold. I love organizing events, product launches, and devising new strategies and creative solutions for clients.
I’ve worked on projects with some of Australia’s best known brands including: Australia Post, The Age, Cadbury Confectionery, Boost Juice, nab and the City of Melbourne.
Away from work I am a mum to three beautiful sons and have recently discovered the joys of yoga and meditation. I need some calm in what is a busy and chaotic life.

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Billy Daniels- Account Executive @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Billy Daniels- Account Executive


Billy Daniels- Account Executive  @ Lahra Carey Media & Communications

After completing a degree in graphic design and working in that industry, I realised I talk far too much to not be in an account management position. I completed a year of exchange in London, where I fell in love with PR, so a segue into media and public relations seemed only natural…
I have worked across multiple accounts specialising in fashion PR and marketing, for local and international brands. At Lahra Carey, I work across a number of clients on a wide range of projects. For me, it’s exciting working with serval different clients and furthering my understanding of the media from the perspective of a different industry. Outside of work I love socialising and exploring the amazing culture Melbourne has to offer, from its cafes, festivals, theatre and fashion.

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Who We Are @ Lahra Carey Media and Communications - Public Relations Agency Melbourne

Get in Touch

To discuss how our skills and experience can assist you and your organisation with your next project or campaign, please call 03 9685 3193 or use our contact form.

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