Who We Are @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

We’re a boutique Australian public relations agency working with a range of clients across diverse local industries.
We care deeply about:

  • the quality and effectiveness of our work
  • the relationships we create with clients
  • journalists and the important role they have to play as media publishers

Being a boutique agency means that we can create campaigns and execute strategies which are:

  • nimble (we adapt our strategy and execution to meet your needs and budget)
  • realistic (we test the efficacy of campaigns before they’re executed)
  • tangible (we get the results we say we will)
  • creative (we go where our competitors haven’t thought to go)

Lahra Carey - Principal @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Lahra Carey - Principal/Founder


Lahra Carey - Principal @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

I spent the first decade of my working life a journalist, and I loved the cut-and-thrust of daily news. That experience gave me the foundation for creating communications programs with impact – as well as being able to preempt almost any interview situation.
My approach is to stand out from the crowd – take a different approach and be noticed. Getting the right message to a target market is at the core of what I do – and I tend to take a partnership approach in dealing with our clients to get this job done.
Whilst I often I use my wide network of editorial contacts to ‘take the temperature’ of a potential story, or avert a media crisis, I’ve also had to get on top of the changing media landscape making sure I incorporate social and digital media into our strategies, and I work with our clients to demystify this ever changing area.
The fact that I have an MA in Criminology is always a conversation starter, but I did also complete News Ltd’s Award School and a Grad. Dip in Commerce.
In my spare time, I hold a position as a Director of Foodbank Victoria and on RMIT’s Public Relations Industry Advisory Board.

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Kathryn Elliot - General Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Kathryn Elliott - General Manager


Kathryn Elliot - General Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

I’ve had over 15 years experience working in PR consultancies as well as running my own small agency so you could say I am now classified as a ‘Vintage PR’.
What excites me in this business is working under pressure and never knowing what each week, day or hour will hold. I love organizing events, product launches, and devising new strategies and creative solutions for clients.
I’ve worked on projects with some of Australia’s best-known brands including Australia Post, The Age, Cadbury Confectionery, Boost Juice, nab and the City of Melbourne.
Away from work I am a mum to three beautiful sons and have recently discovered the joys of yoga and meditation. I need some calm in what is a busy and chaotic life.

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Alison Mclelland - Senior Account Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Alison Mclelland - Senior Account Manager


Alison-Mclelland_Senior Account Manager @ Lahra Carey Media & Communications

I spent the first 15 years of my career working as a journalist, editor and sub-editor in various print newsrooms, including a stint in the UK. Looking for the next challenge, I swapped the newsroom for in-house communications and marketing manager roles in the not-for-profit health sector, using my journalistic skills and contacts to manage national media and advertising campaigns. During this time, I was still able to get my newsroom fix while also moonlighting as a sub-editor back with the Herald & Weekly Times.

Joining Lahra and the team has felt like a natural career progression, providing me with the opportunity to interact with journalists on a daily basis, as well as draw on my experiences as an in-house manager to anticipate and manage clients’ PR needs.

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Patrick Stafrace - Account Manager @ Lahra Carey Media & Communications - Public Relations Agency Melbourne

Patrick Stafrace - Account Manager


Patrick Stafrace - Account Manager @ Lahra Carey Media & Communications

For the last five years I have designed and directed communication programmes for private companies, not-for-profits and government agencies across Asia Pacific. Throughout my career, I’ve worked across communication disciplines to help clients strengthen relations with stakeholders, change policy and manage crises. I began my career in journalism and political campaigning in Victoria. I then relocated to Jakarta to follow my passion for public diplomacy by working as an advisor to the European Union, the Association of Southeast Asian Nations and the Australian Government. A transition into public affairs saw me develop advocacy strategies for clients across a broad range of sectors, advising senior executives on sustainability issues and even handling the promotional tour of a world-renowned comedian! I believe that the most successful organisations draw their strength from transparent and open dialogue with stakeholders. In my spare time, I enjoy cycling and exploring Melbourne’s music scene.

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Who We Are @ Lahra Carey Media and Communications - Public Relations Agency Melbourne

Get in Touch

To discuss how our skills and experience can assist you and your organisation with your next project or campaign, please call 03 9685 3193 or use our contact form.

 Copyright © 2015 Lahra Carey Media & Communications
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