We’re a boutique Australian public relations agency working with a range of clients across diverse local industries.
We care deeply about:
- the quality and effectiveness of our work
- the relationships we create with clients
- journalists and the important role they have to play as media publishers
Being a boutique agency means that we can create campaigns and execute strategies which are:
- nimble (we adapt our strategy and execution to meet your needs and budget)
- realistic (we test the efficacy of campaigns before they’re executed)
- tangible (we get the results we say we will)
- creative (we go where our competitors haven’t thought to go)
Lahra Carey - Principal/Founder
I spent the first decade of my working life a journalist, and I loved the cut-and-thrust of daily news. That experience gave me the foundation for creating communications programs with impact – as well as being able to preempt almost any interview situation.
My approach is to stand out from the crowd – take a different approach and be noticed. Getting the right message to a target market is at the core of what I do – and I tend to take a partnership approach in dealing with our clients to get this job done.
Whilst I often I use my wide network of editorial contacts to ‘take the temperature’ of a potential story, or avert a media crisis, I’ve also had to get on top of the changing media landscape making sure I incorporate social and digital media into our strategies, and I work with our clients to demystify this ever changing area.
The fact that I have an MA in Criminology is always a conversation starter, but I did also complete News Ltd’s Award School and a Grad. Dip in Commerce.
In my spare time I hold a position as a Director of Foodbank Victoria and on RMIT’s Public Relations Industry Advisory Board.
Kathryn Elliott - General Manager
I’ve had over 15 years experience working in PR consultancies as well as running my own small agency so you could say I am now classified as a ‘Vintage PR’.
What excites me in this business is working under pressure and never knowing what each week, day or hour will hold. I love organizing events, product launches, and devising new strategies and creative solutions for clients.
I’ve worked on projects with some of Australia’s best known brands including: Australia Post, The Age, Cadbury Confectionery, Boost Juice, nab and the City of Melbourne.
Away from work I am a mum to three beautiful sons and have recently discovered the joys of yoga and meditation. I need some calm in what is a busy and chaotic life.
Sian Kilgour - Senior Account Manager
My PR career began six years ago in the not-for-profit sector after graduating from the Queensland University of Technology (QUT) with a Bachelor of Mass Communication, majoring in Public Relations and Media and Communication.
Since then I have worked in various consulting and in-house roles on a broad range of projects, equipping me with a strong understanding of the many facets of the communications industry.
I have been lucky to work with an incredibly diverse spectrum of clients, which has been invaluable in shaping me as a well-rounded communications professional.
My first consulting role was right here with LCMC in 2010/2011 and I am very happy to be back, having re-joined the team in early 2014.
I’m a bit of a foodie and caffeine-addict so when I’m not in the office, I enjoy exploring Melbourne’s ever-changing café and restaurant scene. Like Kath, I also enjoy “zenning” out with some yoga whenever I get the chance.
Lisa Kelaart- Senior Account Manager
I have recently made the somewhat daunting leap into consulting after over 15 years of communications, media and stakeholder engagement roles across the non-profit, energy and public sectors.
My love of reading and an interest in politics led me to seek out a Bachelor of Communications from Monash University where I specialised in public relations. I genuinely love connecting and engaging with people and helping them reach out to those who need to hear their voice.
I thoroughly enjoy the challenge and the pace of consulting, and find the variety of work incredibly interesting. No two days are ever the same, and it is so rewarding helping clients develop creative and effective campaigns.
When I’m not at work I’m a busy mum juggling the demands of my beautiful young son and daughter.
I’m an avid reader and I try to keep fit with long walks and regular gym sessions. My absolutely favourite past time is down-hill skiing which my whole family loves doing together, and I’m known to eat just a bit of quality dark chocolate every day!
Billy Daniels- Account Executive
After completing a degree in graphic design and working in that industry, I realised I talk far too much to not be in an account management position. I completed a year of exchange in London, where I fell in love with PR, so a segue into media and public relations seemed only natural…
I have worked across multiple accounts specialising in fashion PR and marketing, for local and international brands. At Lahra Carey, I work across a number of clients on a wide range of projects. For me, it’s exciting working with serval different clients and furthering my understanding of the media from the perspective of a different industry. Outside of work I love socialising and exploring the amazing culture Melbourne has to offer, from its cafes, festivals, theatre and fashion.
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