We do our research, building profiles of your target audiences. We then develop creative and engaging campaigns, designed to get your message into the popular consciousness or onto the political agenda.
We’re renown for our creative responses to our clients’ needs for bringing their solution to key decision makers and influential target groups as well as the general public.
We consider the right messages that will put your issue on the agenda as well as who best to target first, adding a layer of insight, intuition and anticipation to come up with the best creative strategy possible to get your message out there.
Sponsorships & Partnerships
We have significant experience developing strategic sponsorship alliances and partnerships for our clients, as well as managing and leveraging our existing sponsors and partner arrangements.
We work closely with clients to build their ‘Corporate Social Responsibility’ profiles, adding value to the ‘triple bottom line’ as well as using existing distribution networks and ‘brand power’ to get your brand, product, service or message on to the agenda.
Editorials / Advertorials
We develop content for both niche and broadcast circulation, including editorial pieces and advertorials which assist in presenting the advantages of your point of view or highlighting your new product or service.
We then build momentum using all appropriate distribution channels to get your message out there to key decision makers, influential focus groups and targeted demographics, as well as the general public.
Presence (Guerrilla) Marketing
Sometimes the best strategy to capture public attention for your message is to surprise the target audience in unconventional ways or in unexpected locations (such as public spaces).
Our expertise in developing original and innovative campaigns using limited resources and budget mean that we often come up with ideas for getting your point across without appearing to be ‘selling’ anything to the audience.
Amongst the media and communications tools we use to achieve this are:
- Product Placement
- Digital Advocacy and Social Media Campaigning
Events & Product Launches
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