Lahra Carey | Principle and Founder | Lahra Carey Media and Communications | Melbourne PR

Everything old is new again

I feel old. Not old and jaded, but carrying enough life experience to be walking around with an almost permanent sense of déjà vu.

 

This feeling was triggered most … read more


robbie_cumbrae-stewart

Playing the Chameleon Card

During my short but illustrious career working in-house for a PR agency, I’ve had the pleasure of pitching story ideas to media on more than one occasion. What I can … read more


Kathryn Elliott | Account Director | Lahra Carey Media and Communications | Melbourne PR

Lessons Learnt Across The Journey

As communications experts we spend a great deal of our professional lives promoting the successful projects and campaigns we have worked on. It’s a highly competitive industry and one that … read more


Chloe Spooner | Senior Account Executive | Lahra Carey Media and Communications | Melbourne PR

To Be Social…Gen Z Style

In a world that’s moving faster than a Facebook status update, it’s increasingly important to stay relevant. If you’re reading this, it’s likely you require some education on how to … read more


natalie_silber

The Sponsorship Dating Game

Securing the right sponsorship partner is akin to dating – when the chemistry’s right, all the stars align and you both benefit in more ways than one. But when the … read more


grant_bailey

Going Viral

Thanks to the news media and Facebook, most of us have some understanding of what it means for something to ‘go viral’. The general understanding is that ‘going viral’ is … read more


Lahra Carey | Principle and Founder | Lahra Carey Media and Communications | Melbourne PR

Beware of speaking ‘off the record’

Back when I was a working journalist, I was very clear in my own mind about what ‘off the record’ meant: it meant that I while I could report the … read more


Lahra Carey | Principle and Founder | Lahra Carey Media and Communications | Melbourne PR

Don’t be fooled – Blogging is not journalism

Days gone by, there was a clear separation between advertising and editorial…

 

During my time as a reporter at the ABC my mentor and News Editor, Ian Henderson (or … read more


Lahra Carey | Principle and Founder | Lahra Carey Media and Communications | Melbourne PR

5 Tips to Managing a Media Crisis

It’s fascinating to observe a CEO or a high profile personality in the eye of the media storm when a crisis is unfolding. This is truly the moment that separates … read more


 Copyright © 2015 Lahra Carey Media & Communications