During my short but illustrious career working in-house for a PR agency, I’ve had the pleasure of pitching story ideas to media on more than one occasion. What I can … read more
As communications experts we spend a great deal of our professional lives promoting the successful projects and campaigns we have worked on. It’s a highly competitive industry and one that … read more
In a world that’s moving faster than a Facebook status update, it’s increasingly important to stay relevant. If you’re reading this, it’s likely you require some education on how to … read more
Securing the right sponsorship partner is akin to dating – when the chemistry’s right, all the stars align and you both benefit in more ways than one. But when the … read more
Thanks to the news media and Facebook, most of us have some understanding of what it means for something to ‘go viral’. The general understanding is that ‘going viral’ is … read more
Back when I was a working journalist, I was very clear in my own mind about what ‘off the record’ meant: it meant that I while I could report the … read more
It’s fascinating to observe a CEO or a high profile personality in the eye of the media storm when a crisis is unfolding. This is truly the moment that separates … read more
