I recently attended my graduation ceremony after completing the Australian Institute of Company Directors’ onerous Company Director’s Course.
As I took my seat, I observed a couple of things. Firstly, … read more
At the beginning of the year, I read an article by a global PR influencer, who predicted authenticity would be a key trend for 2016.
Apart from the obvious irony … read more
I recently reunited with the journalists I began my career with at ABC radio news several decades ago.
As we talked and laughed, reminding each other of the real … read more
These days everyone is a reporter. And a photographer. And a videographer. Thanks to social media, the previously rarefied domain of the qualified news hound belongs to every person.
… read more
You would think most of our B2B clients were (digital) environmental warriors the way they behave; careful not to leave anything but the slightest trace of themselves in cyberspace.
As a PR consultant, one of my main priorities is to prove my clients’ worth and convey this value to potential customers, stakeholders and broader audiences through editorial; clearly and … read more
I began my media career in newspapers some eighteen years ago. I soon moved into magazines and was hooked. In those early years, I think I thought that ink ran … read more
I feel old. Not old and jaded, but carrying enough life experience to be walking around with an almost permanent sense of déjà vu.
This feeling was triggered most … read more
During my short but illustrious career working in-house for a PR agency, I’ve had the pleasure of pitching story ideas to media on more than one occasion. What I can … read more
As communications experts we spend a great deal of our professional lives promoting the successful projects and campaigns we have worked on. It’s a highly competitive industry and one that … read more